[Type]: Digital

[Client]: Sonae Sierra

Digital

Social Media

Art Direction

[Agency]: SA365 Portugal

The primary goal of the rebranding was to infuse a modern, tech-forward aesthetic while preserving the brand's core identity—represented by the trainers' binoculars and the hut where they observe the races. The redesign carefully balanced innovation with tradition, creating a visual identity that feels both contemporary and authentic. The updated look incorporates tech-inspired elements and a refined color palette, evoking a sense of energy, authority, and connection to the digital landscape.

This approach not only enhances the brand’s appeal but also reinforces its expertise in providing digital services. The new identity showcases how strategic design can transform core concepts into compelling and memorable visuals, elevating credibility and influence within the thoroughbred industry.