I create design, branding, and websites that drive conversions and leave a lasting impact.
I create design, branding, and websites that drive conversions and leave a lasting impact.
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With over 8 years in the communication industry, I specialize in developing communication strategies, branding, advertising, art direction, and web development. During this time, I have enjoyed working with brands such as ThyssenKrupp, UEFA, Continente, Sonae Sierra, Sonae, The Explorers Club, Levi's, Rio Quente Resorts, and Walmart.
I hold dual degrees in Multimedia and Advertising, advanced studies in Branding, Strategy, and Innovation from Miami Ad School, and a recent specialization in Front-end Development from Codecademy. My education is complemented by courses in Art Direction, UX/UI, and Storytelling.
My process toolkit includes: Brand Sprint, Brand Purpose, Design Thinking, Data Strategy, Creative Coding, Human-Centered Design, Behavioral Economics, and Art Direction.
Tools and Languages: Photoshop, Illustrator, InDesign, Premiere, After Effects, Figma, Webflow, Wordpress, VS Code, HTML, CSS, JavaScript, and React.
Businesses should not only generate profit but also enrich lives: address real problems, inspire, and foster a sense of community.
Everything I do revolves around one mission: bringing meaningful stories to life and weaving purpose into people's everyday experiences.
When I take on a project, it’s all about crafting something that not only meets but elevates the brand’s goals while delivering an unforgettable experience for the audience.
Whether it’s a bold campaign, a fresh brand identity, digital content, a sleek website, or a dynamic brand activation, the goal is always the same: to create something that resonates, inspires, and drives impact.
Year
Job Title
Company
2022 → Present
Design Coordinator
SA365
Remote
2023 → Present
Creative & Developer
Sandro Castro
Remote
2019 → 2022
Creative Director
Expanding
Remote
2018 → 2019
Art Director
WWDesign
On-site
2016 → 2017
Personal goals
Achievement of personal goals
Dublin & London
2014 → 2016
Art Director
Ag. Contém
Hybrid
Year
Project
Award
2024
Bello Gelattor
World Brand Design
Packaging
2023
Bello Gelattor
Packaging of the World
Packaging
2021
GLEX
BEA Awards
3rd Integrated Live Projec
2019
GLEX
Marketing M&P
Science and Education
Year
Skill
Where
2023 → 2024
Front-End Engineer
CodeAcademy
Remote
2022 → 2022
Brand Design, Strategy & Technology
Miami ad School
Remote
2011 → 2015
Bachelor in Advertising
Senac University Center
São Paulo (Brazil)
2009 → 2011
Multimedia Production
Senac University Center
São Paulo (Brazil)