[Type]: Event
[Client]: Continente
Art Direction
Brand Activation
Design
[Agency]: Expading
[Designer]: Flavio Batistela
I worked on art direction, design, and brand activations for some companies connected to Continente. One of the highlights was the third edition of the Continente Food Festival, known as “The festival that makes food a show.” This event took over Parque da Cidade do Porto during a summer weekend, drawing half a million attendees with free admission.
The festival featured gourmet food experiences, outdoor activities, and an impressive lineup of live music. It involved 8 months of production, transforming a 150,000m² space into a stage for 24 hours of continuous entertainment, over 30,000 meals served, 6 standout concerts, and 16 hours of family-friendly activities. As Europe’s largest culinary and music festival, and the biggest brand activation ever in Portugal, the event even included a live TV broadcast for 6 hours daily.
Organized a dynamic event delivering a secure and engaging space for attendees to connect and thrive.
Designed an interactive event experience that empowered attendees to track and enhance their sustainability efforts in real-time.
