[Type]: Brand Concept

[Client]: Bello Gelatto

Brand Concept

Naming

Design

Packing

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Drawing inspiration from the Italian Renaissance, the name "Bello Gelatto" embodies a strong pursuit of perfection and classicism within this artistic expression. The choice of typography is rooted in the Domaine font, adding elegance and a contemporary aesthetic.

The packaging design extends to the creation of a high-end gelato, emphasizing sophistication as its key attribute. Colors and shapes take inspiration from the vibrant Renaissance architecture found in the capital, Florence, Italy, albeit with a contemporary reinterpretation.

 Brand Concept, Naming, Packing and Art Direction

Created the name and packaging for a company specializing in authentic Italian gelato.

My

Approach

To This

Project

Developed a brand that captures the qualities of authentic Italian gelato while incorporating a local touch.

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